Innovative Storytelling on Twitter and YouTube

Storytellers are swarming to social media and finding new ways to share their narratives.

Facebook and Instagram provide a proper space where people can express themselves in long captions and visuals. And Twitter and YouTube are now emerging as innovative platforms for storytelling.

The Power of Fandoms

Fan communities, or fandoms, have existed online for years but their importance is being acknowledged more and more as time goes by.

The Harry Potter book series is often cited as the one that gave birth to a fandom that had a massive presence online. The fandom culture stepped out of the shadows and into the mainstream as readers participated in creating fanfiction, fan art and forums around Harry Potter. The digital nature of it all ensured that it did not stay restricted by geographical borders and the Harry Potter fandom became a global phenomenon.

YouTube vs. YouTubers

YouTubers are feeling ignored and abandoned by YouTube and its policies.

Stephen from the YouTube channel Coffee Break conducted a study where he found that late-night American television shows appear more frequently on YouTube’s Trending section than videos by YouTubers. In addition to this, the television show clips need far less number of views to trend than YouTubers’ videos.

Stephen gave an example – Logan Paul, a YouTuber, needs an average of 11 million views to trend while a video by ESPN requires only around 500 thousand views to appear in Trending.

Video: What 40,000 Videos Tell Us About The Trending Tab. Used with permission. Source: https://www.youtube.com/watch?v=fDqBeXJ8Zx8